Overview: Readership
Our primary audience is what we refer to as the "buy-side" - corporate risk managers, CFO's, employee benefit manager's, claims professionals or anyone responsible for mitigating risk at their company in addition to the brokers that serve these readers. Insurance company executives also look to Risk & Insurance® for the best and most-current information to help them develop new products and to stay abreast of the issues their clients care about.
In addition to the below charts, there is a lot more information in our Readership section. Please request a login to gain access.
Readership Overview
%20Overview/Readership/Channel-Distribution-V8.jpg)
%20Overview/Readership/OverRead.jpg)
* Note: Includes a Pass-Along rate of 2.3
Source: BPA, June 2011
